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Exciting Updates on the B2C Commerce Roadmap

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Exciting Updates on the B2C Commerce Roadmap!

As part of our ongoing efforts to keep you informed and ahead of the curve, we’re thrilled to delve deeper into two fantastic features rolling out to B2C Commerce this summer. These innovations are set to revolutionize the shopping experience and drive significant returns on investment for businesses leveraging B2C Commerce. Let’s explore:

CoPilot for Shoppers

Introducing CoPilot, an AI-driven tool that transforms the shopping experience into a seamless, personalized journey. Acting like a personal shopping assistant, CoPilot guides customers through product selections, answers their queries, and streamlines the checkout process. This feature is part of Salesforce’s broader push to integrate CoPilot across its various clouds, and it’s exciting to see it debuting in B2C Commerce.

Key Benefits:

  • Reduced Customer Support Queries: By providing instant assistance, CoPilot significantly cuts down the need for customer support, freeing up resources and reducing operational costs.
  • Increased Average Time on Site: Engaging and interactive, CoPilot keeps customers on your site longer, increasing the chances of conversion.
  • Improved Conversion Rates: With guided shopping experiences, customers are more likely to complete their purchases, boosting your sales.
  • Enhanced Customer Satisfaction and Loyalty: Personalized interactions foster a better shopping experience, encouraging repeat business and customer loyalty.

Bottom Line: CoPilot for Shoppers not only elevates the customer experience but also drives measurable improvements in key performance indicators, enhancing both customer satisfaction and your bottom line.

Generative AI Page Designer

Next up is the Generative AI Page Designer, a groundbreaking feature that leverages AI to create dynamic, personalized pages. This tool adapts content and layout based on individual user behavior and preferences, resulting in highly customized shopping experiences that resonate with each visitor.

Key Benefits:

  • Highly Personalized Experiences: Tailoring pages to individual preferences boosts user engagement and satisfaction.
  • Increased User Engagement: Personalized content keeps users engaged longer, as evidenced by increased time on page and click-through rates.
  • Boosted Conversion Rates: By presenting the most relevant content and products, this feature helps drive higher conversion rates.

Bottom Line: The Generative AI Page Designer not only enhances user engagement but also delivers a significant boost to ROI through improved engagement metrics and conversion rates.

Looking Ahead

These features are just the beginning. Over the fiscal year, we’ll be rolling out a host of other exciting updates and enhancements. Stay tuned as we share our top picks and insights on how to leverage B2C Commerce to drive conversions and enhance your customer experience.

If you’re interested in chatting further about these features or exploring how to maximize your B2C Commerce potential, don’t hesitate to reach out. We’re always happy to connect and help you navigate the future of eCommerce!

Stay innovative, 

Ember Agency 

June 28, 2024
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Los angeles e-commerce summit

Unlocking Opportunities: Why Your Agency Should Attend the Los Angeles eCommerce Summit

By BlogsNo Comments

In the bustling landscape of eCommerce, staying ahead of the curve is not just a strategy; it’s a necessity. That’s why events like the Los Angeles eCommerce Summit are not to be missed for agencies navigating the digital retail realm. Here’s why your agency should mark its calendar and secure a spot at this local gathering of industry giants, decision-makers, and innovative minds.

**1. Stay Informed on Industry Trends:** The eCommerce landscape is in constant flux, with new technologies, consumer behaviors, and market trends emerging rapidly. Attending the LA eCommerce Summit offers agencies a prime opportunity to stay updated on the latest developments shaping the industry. From advancements in AI-driven personalization to the latest in mobile commerce strategies, insights gleaned from the summit can fuel your agency’s innovation engine and keep your clients ahead of the curve.

**2. Networking Opportunities:** In the world of eCommerce, connections are key. The summit brings together a diverse array of professionals, including retailers, brands, merchants, and solutions providers. For agencies, this presents a unique opportunity to network with potential clients, forge partnerships with complementary service providers, and exchange ideas with industry peers. Whether you’re looking to expand your client base, collaborate on projects, or simply share experiences and best practices, the summit is a hotbed of networking opportunities.

**3. Showcase Expertise and Solutions:** As an eCommerce agency, attending the summit provides a platform to showcase your expertise, offerings, and success stories. Whether through speaking engagements, panel discussions, or interactive workshops, agencies can position themselves as thought leaders and trusted advisors in the eCommerce space. By demonstrating a deep understanding of industry challenges and presenting innovative solutions, agencies can attract potential clients and solidify existing relationships.

**4. Gain Insights from Industry Leaders:** One of the biggest draws of the LA eCommerce Summit is the lineup of speakers and thought leaders sharing their insights and expertise. From CEOs of leading eCommerce platforms to marketing gurus and retail visionaries, the summit’s speakers offer invaluable perspectives on the future of digital retail. Agencies can leverage these insights to inform their strategies, refine their service offerings, and anticipate future trends, ensuring they remain at the forefront of the industry.

**5. Collaborate and Learn:** The summit isn’t just about passive learning; it’s about active engagement and collaboration. Through interactive sessions, workshops, and roundtable discussions, attendees have the opportunity to learn from industry experts, share experiences, and collaborate on solutions to common challenges. Whether it’s exploring innovative technologies, refining marketing strategies, or optimizing the customer experience, the summit provides a collaborative environment for agencies to learn, grow, and thrive.

In conclusion, the Los Angeles eCommerce Summit offers eCommerce agencies a unique opportunity to stay informed, network with industry peers, showcase expertise, gain insights from thought leaders, and collaborate on solutions. By attending this local gathering of eCommerce experts and decision-makers, agencies can position themselves for success in an ever-evolving digital retail landscape. Don’t miss out on the opportunity to unlock new opportunities and propel your agency to greater heights. See you at the summit!

May 16, 2024
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The rise of social commerce blog post image

The Rise of Social Commerce: Boosting Sales Through Social Media Platforms

By BlogsNo Comments

In the ever-evolving landscape of e-commerce, staying ahead of the curve is crucial for businesses looking to thrive. One of the most significant shifts in recent years has been the rise of social commerce – the intersection of social media and online shopping. With platforms like Instagram, Facebook, and Pinterest integrating shopping features directly into their user experience, businesses now have unprecedented opportunities to boost sales and engage with their audience in new and exciting ways.

So, what exactly is social commerce, and why is it gaining momentum? Social commerce refers to the process of selling products directly through social media platforms. It’s a natural evolution of e-commerce, leveraging the immense reach and influence of social media to drive sales. With billions of active users scrolling through their feeds every day, social platforms have become powerful marketplaces in their own right.

One of the key drivers behind the rise of social commerce is the changing behavior of consumers. Today’s shoppers are increasingly turning to social media for product discovery and inspiration. Whether it’s browsing through Instagram feeds for fashion trends or watching unboxing videos on YouTube, consumers are actively seeking out products and recommendations from their favorite influencers and peers.

This shift in consumer behavior has not gone unnoticed by social media companies. Platforms like Instagram and Facebook have been quick to capitalize on the trend, rolling out a range of features designed to make shopping seamless and intuitive. From shoppable posts and product tags to in-app checkout and live shopping events, these platforms are transforming the way businesses interact with their customers.

For businesses, the benefits of social commerce are manifold. Firstly, it provides a direct and frictionless path to purchase. Instead of having to navigate away from the platform to complete a transaction, customers can now buy products with just a few taps, making the buying process more convenient than ever.

Secondly, social commerce offers unparalleled opportunities for targeting and personalization. With access to vast amounts of user data, social media platforms allow businesses to target their ads with pinpoint accuracy, ensuring that they reach the right audience with the right message at the right time. This level of targeting not only increases the effectiveness of marketing efforts but also enhances the overall shopping experience for customers.

Furthermore, social commerce enables businesses to leverage the power of user-generated content. By encouraging customers to share photos and reviews of their purchases, businesses can create authentic and compelling social proof that drives sales and builds brand loyalty.

In conclusion, the rise of social commerce represents a paradigm shift in the world of e-commerce. By integrating shopping features directly into social media platforms, businesses can tap into the immense potential of social media to boost sales, engage with customers, and build lasting relationships. As social commerce continues to evolve, businesses that embrace this trend will undoubtedly gain a competitive edge in the ever-expanding digital marketplace.

May 16, 2024
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embracing omni channel retail blog post

Embracing Omni Channel Retail

By BlogsNo Comments

In the dynamic world of retail, the convergence of physical and digital shopping experiences has become the new norm. Omni channel retailing isn’t just a buzzword; it’s a transformative approach that’s reshaping how businesses connect with customers like you. At Ember, we’re passionate about helping businesses navigate this evolving landscape and craft experiences that seamlessly blend the best of both worlds.

Gone are the days of viewing online and offline shopping as separate entities. Today, as a consumer, you expect a cohesive journey regardless of how you interact with a brand. Whether you’re browsing products on your phone, exploring a store aisle, or engaging with social media, the experience should feel seamless and intuitive.

Imagine starting your shopping journey online, discovering products that resonate with you, and effortlessly transitioning to a physical store to see them up close. You’re met with the same personalized recommendations and promotions you saw online, creating a consistent and tailored experience that makes you feel valued as a customer.

When you have questions or need assistance, support is just a click away. Whether it’s through live chat, social media messaging, or a quick phone call, businesses are there to provide real-time assistance, ensuring your needs are met every step of the way.

And when it comes to fulfillment, convenience is key. With options like click-and-collect and curbside pickup, you have the flexibility to choose how and when you receive your purchases, blending the convenience of online shopping with the immediacy of in-store pickup.

At Ember, we understand that the heart of omni channel retailing lies in creating meaningful connections between businesses and customers. Through personalized interactions, seamless transitions, and convenient fulfillment options, we help businesses like yours elevate their retail experience and build lasting relationships with customers.

So, whether you’re a business looking to embrace omni channel retailing or a consumer eager for a more integrated shopping experience, we invite you to join us on this journey. Together, let’s bridge the gap between physical and digital, creating a world where shopping is not just transactional but truly personal and seamless.

March 29, 2024
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Link to key aspects of release management

Key Aspects of Release Management

By BlogsNo Comments

1. Release Planning:

Develop a release plan that outlines the scope, objectives, and timelines for each release. This plan should take into account the business requirements, technical constraints, and resource availability.

2. Environment Management:

Establish a clear and well-defined environment management process that ensures that the test, staging, and production environments are accurate and up-to-date.

3. Test Management:

Develop a comprehensive test plan that covers all relevant functional and non-functional requirements. This plan should include regression testing, performance testing, and security testing.

4. Deployment Planning:

Plan the deployment process to minimize downtime and ensure that the release is deployed smoothly and successfully.

5. Rollback Plan:

Develop a rollback plan that outlines the steps to be taken if the release is unsuccessful. This plan should include procedures for rolling back to a previous version of the software and for restoring critical data.

6. Communication Plan:

Develop a communication plan that outlines how stakeholders will be informed about the release, including customers, partners, and employees.

7. Release Monitoring:

Monitor the release after deployment to ensure that it is functioning as expected and to identify and resolve any issues that may arise.

8. Continuous Improvement:

Continuously evaluate and improve the release management process to ensure that it remains effective and efficient

March 20, 2024
Love2724
Link to SFRA blog article

SFRA

By BlogsNo Comments

Key Benefits

1. Scalability:

SFRA is built on a scalable architecture that can handle large amounts of traffic, making it suitable for businesses of all sizes.

2. Customization:

SFRA provides a flexible framework for customizing the look and feel of a digital commerce site, allowing businesses to differentiate themselves from their competitors.

3. Speed and performance:

SFRA leverages modern technologies and techniques, such as caching and lazy loading, to improve site speed and performance, providing a better user experience for customers.

4. Personalization:

SFRA integrates with the Salesforce Marketing Cloud, allowing businesses to deliver personalized experiences to their customers based on their behavior and preferences.

5. Mobile optimization:

SFRA is optimized for mobile devices, ensuring that customers have a seamless shopping experience regardless of whether they are using a desktop or mobile device.

6. Security:

SFRA provides built-in security features, such as encryption and secure communication protocols, to protect sensitive customer data and ensure that transactions are secure.

7. Integration:

SFRA integrates seamlessly with other Salesforce products and services, such as Salesforce Service Cloud and Salesforce Marketing Cloud, allowing businesses to leverage the full power of the Salesforce platform.

8. Easy maintenance:

SFRA is designed to be easy to maintain and upgrade, reducing the effort and cost associated with maintaining a digital commerce site.

Ember + SFRA

Our people started working with the Salesforce teams on SFRA before it was even released circa. 2017. At our company, we prioritize a mobile-first
approach in our architecture and system design, ensuring sustainable digital growth for our clients.

March 8, 2024
Love838
Link to OMS blog post

OMS

By BlogsNo Comments

What is important to you?

1. Ember developers have integrated Salesforce Order Management (SOM) in SFCC for high volume transactions.
2. Our partner SFDC teams have developed expertise in SOM with specific knowledge of SFCC and its integration points.
3. The end result is a transaction automation system stemming from raw catalog and inventory all the way to your shipment arriving on the customer’s doorstep.
4. This data allows client customer service agents the ability to see the full transaction experience on once screen – free from a cumbersome, swivel-chair multi-system view.

Salesforce Order Management and SFCC

1. With Salesforce Order Management integrated into Salesforce Commerce Cloud, businesses can streamline their order processing by managing orders from any source in a unified platform. This eliminates the need for manual processes, saving time and money.
2. Enhanced Fulfillment Capabilities: By integrating Salesforce Order Management with Salesforce Commerce Cloud, businesses can easily manage multiple fulfillment options, including buy-online-pickup-in-store capabilities.
3. Improved Inventory Visibility: With Salesforce Order Management integrated into Salesforce Commerce Cloud, businesses gain real-time visibility into their inventory across multiple channels.

4. Improved Customer Service: By integrating Salesforce Order Management with Salesforce Commerce Cloud, businesses can provide customers with an enhanced customer service experience. This includes the ability to track orders in real-time, see order history, and receive personalized recommendations.

5. Increased Sales: By integrating Salesforce Order Management with  salesforce Commerce Cloud, businesses can increase sales by targeting customers with personalized offers and promotions based on their purchase history.

February 25, 2024
Love355
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